BY BENÉT is a knitwear brand founded in 2019 by Benét Matthias (also known as B). From her beginnings crafting garments in her room, Benét has established a brand ethos deeply rooted in sustainability and innovation. Drawing upon recycled and dead-stock yarns, she transforms these materials into wearable art pieces that challenge conventions and redefine knitwear.
Benét's creative vision is a fusion of futurism and architectural elements. This unique blend manifests in her designs, which are not just garments but statements of individuality and empowerment. As a black designer in the UK, Benét recognizes the power of self-expression through clothing. It is a means of reclaiming narratives, celebrating identity, and advocating for greater diversity within the fashion industry.
Central to the philosophy of BY BENÉT is the exploration of non-traditional techniques and silhouettes. Each piece is a canvas where proportion, defects, flaws, and imperfections are embraced, creating a dialogue between the garment and its wearer. The result is an aesthetic that is both bold and nuanced, inviting individuals to embrace their own uniqueness without reservation.
Beyond aesthetics, BY BENÉT is a commitment to sustainability, ethics, and inclusivity. Benét is dedicated to crafting garments that tread lightly on the planet while making a bold statement. Every design decision is a conscious choice, reflecting a deep respect for the environment and the people who wear her creations.
As she looks to the future, Benét is driven by a passion to continue pushing boundaries and sparking conversations. She is committed to the relentless pursuit of sustainable, ethical, and inspirational design ideas that resonate with individuals who seek more from their clothing. With every stitch, BY BENÉT aims to inspire a sense of connection — to oneself, to others, and to the world we share. Each garment tells a story of thoughtful design, where creativity meets conscience. BY BENÉT continues to focus on
PEOPLE, PLANET & PURPOSE.